How to connect with Chinese tourists
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think” by David Ogilvy. Therefore communication in Chinese is essential.
Nelson Mandela said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” To learn a few Chinese phrases and understand a little Chinese culture is crucial for the success of Australian Tourist businesses. It is not as difficult as you think, in fact it’s easy.